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Marketing Advice in Richmond
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What is marketing?
Marketing is how you market a business – how you bring you, your products and services to your customers and consumers so they buy. -
When does marketing start?
Marketing starts from the creative identity of your business; the communication with your customers and consumers; your marketing materials, your photographs, videos and website; your products and services; your marketing strategy to your target market. -
When does marketing finish?
Marketing finishes at the sale of your product or service. Marketing immediately starts again with how you market you, your product and service after the sale. It is a continous cycle in business. -
Why is marketing important for my business?
If you don’t market, finance and innovate a business, it is unlikely to succeed or to grow in the fast-moving and fast-changing customer and consumer economy. -
Why is a business name so important?
A business identity, such as the name of a business, needs to clearly state the business products and services for sale to attract the target market. A business name must work offline and online and be memorable for your target market. -
Why is a business identity important?
Business identities should be built on customer and consumer insights.
Often businesses have not had the experience of setting up a business and are too close to their own business. Often businesses also re-position their businesses causing confusion to existing customers. However, many business owners do not know how to brief designers and end up with confusing identities that do not target customers. -
What is a logo for?
A business name and logo brings a business to commercial life.
Whilst it is important for a business to be proud of its identity, a business identity must convey the business to the target market in a consumer understandable way. A strap-line or tag-line can be used to reinforce messaging. -
What is a customer?
A customer is the person or business that you have the financial transaction with. A customer is the person that buys your product or service. -
What is a consumer?
A consumer is the person that uses you, your product or service. However, they may not be a customer as they may not have purchased your product or service. For example, they may have received a product or service as a gift. -
How do I spend my marketing budget wisely?
Often, marketing budgets are wasted because the spend is not targeted and does not bring in clients. It is important to evaluate the marketing spend in your marketing strategy and allocate new spend accordingly. -
Why do I need a marketing strategy
A marketing strategy is an important document for businesses that should form part of the overall business plan. It is an essential document for start-up and established businesses and a great tool to see gaps and opportunities for new target markets, products and services. Businesses can share a marketing plan with their bank, accountant and use the content for their marketing materials also. It should be developed and then worked on quarterly in order to stay ahead of market forces, customer and consumer needs and the competition. -
Why don’t people don’t understand what we do?
Many business owners end up with confusing identities or messages that do not target customers. It could also be a lack of marketing strategy. -
How do I brief graphic designers?
Often businesses have not had the experience of setting up a business before and are too close to their own business. Often businesses also re-position their businesses causing confusion to existing customers.
You can ask an independent marketing expert, get several quotations and talk to your existing customers to gain insight. -
How do I brief website designers?
You need to have firm objectives on what your business needs from a website.
You can ask an independent marketing expert, get several quotations and talk to your existing customers to gain insight. -
Why doesn’t my website bring me clients?
There could be a variety of reasons for this – the content, the technical build, the search engine optimisation, the lack of inbound links or the lack of call to action. It may not be not visually appealing or aspirational or the contents are not changed regularly.
Contact Alison for one free small business marketing consultation in Richmond or Kingston.
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Alison took my web content and vastly improved it by accentuating key areas such as professionalism, client service and industry-knowledge. She was able to cast an outsider's eye on what is predominantly a technically-based business and help realise the main benefits to the potential customer. In this way, she helped shape not only the content but the site itself as the design then seamlessly evolved to embrace the words so that a unified look and feel was established. Alison helps realise the potential in both you and your business through providing advice and guidance in all aspects of marketing. Real Eyes, a real find, and a major ally in helping to establish your place in the market.