My services cover every element you need to make your marketing strategy and activity effective. Each one is available as a standalone service or as a complete package.
My hourly, half or full-day marketing review, designed specifically for small businesses, is a good place to start.
I’ll ask you lots of questions about your business, products and services, and most importantly, I’ll need to find out about your customers.
Then I’ll take a look at your current marketing materials.
You’ll get a comprehensive report with clear, straightforward advice on the best course of action to take to improve and develop your marketing output.
Once I have all the background information I need on your business and customers, I’ll advise you on your existing products and services. My advice will include how to develop service offerings and new services according to the needs and wants of your existing and potential customers.
A strong, positive identity is essential for any business. Whether you’re a new business starting from scratch, or your existing branding needs a refresh, I will help you create the right impression.
Your identity should be consistent across all your marketing material, including your website. And it starts with your logo. After researching your target market, I’ll advise you on the identity best suited to the personality of your business and to engage your audience.
I’ll project manage everything for you which includes briefing my talented and trusted contacts such as graphic and website designers, photographers, video makers and printers. They’ll bring the identity to life from initial concepts through to print.
A clear, well thought through marketing strategy is important for any business. Once it’s in place, it’s easier to understand where you are now, and how and why targeted marketing actions will grow your business.
I’ll develop a marketing strategy specifically for your business and present my findings, which will be benchmarked against your competition, in a full-day meeting.
I’ll help you develop marketing content for a range of materials, including business cards, letterheads, leaflets and postcards, making sure everything looks professional and conveys the right messaging to customers and consumers.
I can also write content for your website that ensures it gets found by the search engines.
A website is an important marketing tool. It should engage potential customers and persuade them to buy your products and services.
I’ll do a thorough and honest review of your website to make sure it does the best job possible for you. My report will include an in-depth Google analytics review of the site so we can identify where the traffic is coming from as well as visitor demographics. I’ll also suggest any amendments to structure, content, navigation, or design I feel are necessary.
Your website is your shop window, so the design, images, and text should engage visitors, and encourage them to stick around to find out more. Ultimately of course it should make them take action such as buying a product or picking up the phone to speak to you.
Once you’ve taken my report on board, I can help you with a strategy to make sure your website works hard for you.
I’ll produce keyword research reports, and advise you on website optimisation and structure.
Informative content and punchy, engaging copy are essential to the success of your website and to get your messages across succinctly. My services include writing for the website or I can manage the project for you if you already have a copywriter.
I have a trusted network of graphic design and web development teams, as well as PR consultants, printers and photographers, who will help make sure your website becomes a valuable, active marketing tool rather than a static site.
Based on the information I’ve gathered about your business, competitors, and most importantly, your audience, I’ll help you develop targeted marketing campaigns. Through clear messaging, design and copy that speaks direct to your potential customers, I’ll make sure your campaigns deliver maximum return on your investment.
Email Alison with your top 3 burning marketing questions and she will respond with 3 marketing solutions for you.
Alison took my web content and vastly improved it by accentuating key areas such as professionalism, client service and industry-knowledge. She was able to cast an outsider's eye on what is predominantly a technically-based business and help realise the main benefits to the potential customer. In this way, she helped shape not only the content but the site itself as the design then seamlessly evolved to embrace the words so that a unified look and feel was established. Alison helps realise the potential in both you and your business through providing advice and guidance in all aspects of marketing. Real Eyes, a real find, and a major ally in helping to establish your place in the market.